The search engine has fast become the first step in any users attempt to access content on the web.  Businesses and individuals alike have realised the massive potential of delivering your information to peoples web browsers at the click of a button.  Targeting higher rankings on search engines, essentially pushing your content closer to the top of the search listings, has spawned an entire industry of it’s own.  The act of creating, implementing and monitoring strategies for improving search engine rankings is know as Search Engine Optimisation (SEO).

I’ve recently been assisting my partner with her SEO strategies for her online perfume retailing website.  It seems great prices on perfume, fragrances, aftershaves and gift sets isn’t going to get you to the top of google alone. Continue reading →