Cloud Blob Storage Race-to-Zero: Azure Reserved Pricing Is Here

If you thought Azure Blob Storage was inexpensive before, how would you like a further 38% discount just to be sure?

In November 2019, Microsoft announced that they would be introducing Reserved Price Discounting for 6 new services, including Blob Storage in GPv2 Accounts:

https://azure.microsoft.com/en-us/blog/save-more-on-azure-usage-announcing-reservations-for-six-more-services/

The pricing is also now available in the Azure Pricing Calculator:

What does this mean?

You can now reserve capacity in advance, the same way you can reserve VM Instances. The new model allows you to reserve capacity for either 1 or 3 years, with a 38% discount on your current costs for 3 years.

This is great for users who have a predictable consumption need.. such as Backup users 🙂

What to look out for:

1, Ensure that your subscription type is eligible for the pricing. These types are currently covered:

“Enterprise Agreement (offer numbers: MS-AZR-0017P or MS-AZR-0148P): For an Enterprise subscription, the charges are deducted from the […]

Agile: It’s never too late? Or is it? Competing with Old and New.

Disclaimer: I work at Rubrik. Views are my own, etc.

I spent some time this weekend reading trade websites and watching video-streamed events to catch up on the competitive landscape for Rubrik. This is not something to which I pay a huge amount of attention, but it’s always worth understanding the key differences between your company’s and your competitors approaches to the problem you are solving.

What I found was as surprising as it was comforting and certainly solidified my belief that Rubrik is 100% the market leader in the new world of Data Management. This was equally true of new market entrants as it was of old guard vendors.

How Rubrik Does it

We are predominantly lead by a laser-focused vision. We came to market to fix the data protection problem and leverage the resulting platform to deliver a world-class data management solution. This has always been the plan, we stuck […]

Whitepaper: Virtual Backup Strategies: Using Storage Snapshots for Backups

Introduction Effective data protection is a mandatory element in the modern IT environment. Historically, backup strategies were confined to the last few chapters in an administrator’s manual and treated like an afterthought. Now they sit firmly at the forefront of every CIO’s mind. The ability to continue business operations after a system failure and the need to fulfil stringent compliance requirements have made backup a necessity—not only for business continuity, but also for business survival. The question organizations need to ask about data protection is not whether to backup their data, but how to backup their data.

IT systems are prone to rapid evolution and present a constantly shifting landscape and the techniques used to protect those systems need to evolve as well. Perhaps one of the most significant changes in recent years has been the advent of virtualization. In the virtual world, legacy backup systems have become unfit for their […]

Webinar: Storage Assisted Backups: Best practices for VMs

Veeam Webinar 4th July 2013: Storage Assisted Backups: Best practices for VMs

Associated Whitepaper to be published in near future.