Search Engine Optimisation (SEO) – Pre-Sales Content

The search engine has fast become the first step in any users attempt to access content on the web. Businesses and individuals alike have realised the massive potential of delivering your information to peoples web browsers at the click of a button. Targeting higher rankings on search engines, essentially pushing your content closer to the top of the search listings, has spawned an entire industry of it’s own. The act of creating, implementing and monitoring strategies for improving search engine rankings is know as Search Engine Optimisation (SEO).

I’ve recently been assisting my partner with her SEO strategies for her online perfume retailing website. It seems great prices on perfume, fragrances, aftershaves and gift sets isn’t going to get you to the top of google alone.

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Ethical Sales – Core values for building long-term mutually beneficial relationships

This article is essentially about approaching your day to day business activities with ethical core values. Fostering mutually beneficial relationships with customers based on honesty, integrity, respect and dedication will not only encourage short term success but also long term sustainable performance. This applies to any role in business. My first rule of business is:

Always do what you say you will.

By adhering to this simple edict you will earn the trust of not only your customers but also your partners, managers and colleagues. Let’s expand on the following core values and see how they are relevant to your pre-sales activities:

Honesty Integrity Respect Dedication […]

What is Three Dimensional Pre-Sales?

Introducing Pre-Sales Depending on the organisation or industry you work in, pre-sales can mean very different things. The main perspectives people hold when categorizing pre-sales as a role are generally polarized at opposing ends of a linear spectrum. At one end we have technical activity and at the other we have commercial. The technical-to-commercial spectrum is widely used as a frame of reference. Some organisations expect their pre-sales employees to be very technical with an ability to dig deep into code where necessary and others don’t require any hands on experience at all. In reality, the definition of the role is flexible and the expectation is that a pre-sales resource will fall somewhere in between.

My loose definition of Pre-Sales: Pre-sales provides the medium to bridge the gap that exists between a customer’s business needs and the functional capabilities of the products and solutions provided a supplier organisation.

Book Review: Visible Thought – The New Psychology of Body Language

Geoffrey Beattie is a respected and well known Psychology Professor based at Manchester University (UK). I first became aware of Geoffrey after seeing him on TV some years ago as the resident psychologist for the UK’s Big Brother series. After some googling I found his book titled Visible Thought – the New Psychology of Body Language (2003).

 

 

In reality, I bought the book several years ago around 2006. On my first attempt to read, I got most of the way through the first chapter and rapidly lost interest. The introduction was heavily peppered with Big Brother references and I got the distinct impression that there was some cashing in occurring on Geoffrey’s part, given his new found exposure as the widely renowned Big Brother body language expert. I expected the remainder of the book to essentially re-iterate descriptions of some of the events occurring in Big […]